Simplified Marketing Response

Here are the slides from a recent presentation we gave to the Rocky Mountain Young Professionals organization. The focus of the discussion was mostly about how to use social media channels to:

A) Network and increase your technical knowledge in order to a do a better job for your current employer
B) Use your social reach and today’s online channels to find a better employment situation

The takeaway from this was that there is a tremendous opportunity these days to build your personal brand online and network with people that far out-reach your local surroundings or work environment. Over time, these relationships and the story you tell about yourself through a blog or social biographies could have a major impact on the success of your career.

The folks at RSA Animate have done it again!  They’ve taken Dan Pink’s concept in the book Drive and explained it through animation.  This video makes me think about the times that I’ve been in charge of managing employees and how, at the time, I thought that money was the absolute motivator.

For those that run or manage their business and have team members they are trying to motivate to get results, you might find the information here extremely helpful.  As Colomark Media begins to expand and bring on new partners, this concept of “challenge and mastery along with making a contribution” will most definitely be our theme.  No longer are we simply drawn to potential partners based on the fact that they want to “kick butt” and make a lot of money.  Our focus now is to seek out lifelong learners and those that want to continue learning the craft of online marketing simply for the mastery of it.

Please enjoy: